Management Consulting:Delivering an Effective Project caj kindle 百度云 azw3 夸克云 下载 pdb pdf

The book is aimed at students taking dedicated management consulting modules and work placement programmes at undergraduate and postgraduate level. It is well suited to students of business as well as scientific and creative disciplines who undertake a work-based project during the course of their academic study.

Part One – Management Consulting in context

1 The nature of management consulting and how it adds value

2 Consulting: the wider context and consulting process

3 The skills of the consultant and the project proposal

4 Consulting cross borders and cultures - Jeremy Wilcock

Part one of Robinson Mason case study

Part Two – Project definition and analysis

5 Defining the destination, developing a strategy and understanding change

6 Evaluating client capabilities and business opportunities – Margaret Dewhurst and Tony Kellett

7 Contracting, influence and team leadership - Kevin Parker

Part two of Robinson Mason case study

Part Three – Undertaking the project

8 Executing a successful project

9 Creative approaches to analysis

10 Analysing decision-making in the client business and the decision context

11 Consulting project planning & time management

Part three of Robinson Mason case study

Part Four – Delivering the product to the client

12 Communication skills & presenting your ideas

13 Post project & learning from the project

14 Consulting as a career

Part four of Robinson Mason case study

Appendix - Example of a consulting report (marketing plan)

Index

Philip Wickham is Research Associate at Leeds University Business School. He is also the author of two other Financial Times/Prentice Hall textbooks: Strategic Entrepreneurship (4th edition, 2006) and the FT Corporate Strategy Casebook (2000).

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The book is aimed at students taking dedicated management consulting modules and work placement programmes at undergraduate and postgraduate level. It is well suited to students of business as well as scientific and creative disciplines who undertake a work-based project during the course of their academic study.