The Case Study Handbook: How to Read, Discuss, and Write Persuasively About Cases 妙语连珠文案写作 caj kindle 百度云 azw3 夸克云 下载 pdb pdf

If you’re enrolled in an executive education or MBA program, you’ve probably encountered a powerful learning tool: the business case. But if you’re like many people, you may find analyzing cases and writing about them challenging or frustrating. That’s not surprising—cases are not simple narratives, and good ones are typically nonlinear and can even be purposefully misleading. Apply the conventional approach to understanding business cases, and you may waste time (at best) and arrive at weak or meager conclusions (at worst).

The Case Study Handbook presents a powerful new approach for analyzing, discussing, and writing about cases. By using sample Harvard Business School cases, you’ll master a number of useful topics, including:

How to recognize case situations and apply appropriate tools to solve problems, make decisions, or develop evaluations

How to quickly establish a base of knowledge about a case

How to write persuasive case-based essays

How to talk about cases effectively in class

This book also includes strategies and templates to help apply this new framework. Extensive examples of effective writing further reinforce your learning.

A vital resources, The Case Study Handbook is a must read for anyone about to tackle the business case.

作者简介：

William Ellet is principal and editor of TrainingMedia Review, a review of business training content and technology for both live and online training. He has more than twelve years' experience teaching students how to read, analyze, and write about business cases in the pre- MBA and MBA programs at Harvard Business School

Introduction

　1 Persuasion, Argument, and the Case Method

　2 What Is a Case?

PART Ⅰ ANALYSIS

　3 How to Analyze a Case

　4 Case Analysis Demonstration

CASE STUDY: "Malaysia in the 1990s (A)"

　5 Problems

CASE STUDY: "Allentown Materials Corporation: The Electronic Products Division (Abridged)"

　6 Decisions

　　CASE STUDY: "General Motors:　Packard Electric Division"

　7 Evaluations

CASE STUDY: "Allentown Materials Corporation: The Electronic Products Division(Abridged)"

PART Ⅱ DISCUSSION

　8 How to Discuss a Case

PART Ⅲ WRITING

9 How toWrite a Case-Based Essay

10 Problem Essays

CASE STUDY: "Allentown Materials Corporation: The Electronic Products Division (Abridged)"

Sample essay

11 Decision Essays

CASE STUDIE S: "General Electric: Major Appliance Business Group (Abridged)" and "Whistler Corporation (A)"

Sample essays

12 Evaluation Essays

Disguised case

Sample essay

PART Ⅳ CASES FOR ANALYSIS AND WRITING

"Allentown Materials Corporation:

The Electronic Products Division (Abridged)"

"General Electric: Major Appliance

Business Group (Abridged)"

"General Motors: Packard Electric Division"

"Malaysia in the 1990s (A)"

"Whistler Corporation (A)"

Acknowledgments

Index

About the Author

William Ellet is principal and editor of Training Media Review, a review of business training content and technology, for both live and online training. He has taught students for years about how to read, analyze, and write about business cases in the pre MBA and MBA programs at Harvard Business School.

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If you’re enrolled in an executive education or MBA program, you’ve probably encountered a powerful learning tool: the business case. But if you’re like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating. In The Case Study Handbook, William Ellet presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author’s framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs to read this book.