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Are there tangible benefits in flossing? Is it wrong to fake orgasms? What does the perfect online dating ad look like? Should we bother doing the ironing? Is it really impossible to buy the perfect Christmas gift? (Other than this book, of course.) Economists might not be the first people you would think of to give you advice on such diverse areas as parenting, the intricacies of etiquette or the dark arts of seduction. But for years bestselling author Tim Harford has been doing just that: answering the most challenging questions in his brilliant column, where he uses the tools of economics to give practical advice about everyday dilemmas, conundrums and concerns. From family rows and the stock market to buying socks or speed dating, you'll find within these pages a witty - and of course rational - explanation for almost everything you ever wanted to know about life.

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正如诗人安德鲁·马维尔曾经说过的，价值创造的行动早做总比晚做好，因为时间总会匆匆逼近。但是，马维尔没有预见到，实物期权理论的发展告诉我们，推迟决定是值得的，因为可以获得更多的信息。你需要权衡推迟的成本和等待获取新信息的价值，判断两者孰重孰轻。

只有在蘸着蛋黄酱的时候，我才喜欢吃薯条。然而，我对薯条的喜爱并未因此受到影响。

钻石被认为是女性最好的朋友。

母亲曾经这样教导自己的女儿：不要相信追求者对你承诺的“明早依旧爱你”的誓言。要做出这种承诺，就得意求婚的方式表达。

但是后来，美国法庭不再允许女性以“违背诺言”的名义起诉。用钻石来支撑誓言就成为一种传统。

价值创造的行动早做总比晚做好，因为时间总会匆匆逼近。

阿尔钦.艾伦定理适用于任何远距离恋爱。

这个定理大概是说，澳大利亚人所喝的加利福尼亚葡萄酒比加利福尼亚州当地人喝的品质更好，反过来也是这样，因为只有最贵的酒才值得付出昂贵的运输费。

书籍介绍

Are there tangible benefits in flossing? Is it wrong to fake orgasms? What does the perfect online dating ad look like? Should we bother doing the ironing? Is it really impossible to buy the perfect Christmas gift? (Other than this book, of course.) Economists might not be the first people you would think of to give you advice on such diverse areas as parenting, the intricacies of etiquette or the dark arts of seduction. But for years bestselling author Tim Harford has been doing just that: answering the most challenging questions in his brilliant column, where he uses the tools of economics to give practical advice about everyday dilemmas, conundrums and concerns. From family rows and the stock market to buying socks or speed dating, you'll find within these pages a witty - and of course rational - explanation for almost everything you ever wanted to know about life.